Google shuts down white label game streaming service with Stadia

Google recently shut down Stadia and discontinued third-party access to its cloud gaming technology, Immersive Stream. This decision has limited the options for companies looking to offer cloud gaming services. Only a few brands utilized Immersive Stream for promotional purposes, such as AT&T and Capcom. Moving forward, Google will focus on supporting live service games like Destiny for developers by providing server platforms and analytics. This shift in strategy reflects the challenges faced by game streaming services, including the need for a fast internet connection and potential lag issues. As a result, companies may need to build their own platforms or partner with existing services like GeForce Now for cloud gaming solutions.