Google Contemplating the Possibility of Allowing Competing Ad Platforms on YouTube

Google is making a significant move by allowing other advertising intermediaries to place ads on YouTube. This decision comes as Google faces an antitrust case with the European Commission, which is investigating whether Google, as part of Alphabet, has unfairly gained an advantage in the digital advertising sector by restricting access to user data. Not only the European Commission, but also the UK’s Competition and Markets Authority and US senators are closely examining Google’s advertising practices. Google has expressed its commitment to working with regulators and industry stakeholders to ensure the best possible outcomes.