Amazon promises to cooperate with sellers to avoid EU sanctions.

Amazon is making some big promises to avoid those pesky EU fines for allegedly using seller data unfairly. The European Commission is now asking for feedback on Amazon’s proposed changes, which aim to give third-party sellers a fair chance against Amazon’s own sales. One major commitment? Amazon swears it won’t use private seller data to get ahead in competition with Marketplace shops. Talk about a fair fight!

Equal Treatment for All

But that’s not all! Amazon is also promising fair treatment for third parties selling to Prime subscribers, letting them have a say in delivery and logistics services. And get this – they won’t use Prime data to improve their own logistics. Plus, if you’re checking out that Buy Box section for a quick purchase, don’t worry, Amazon is promising to rank sellers equally. Even the second-place sellers will have a chance to grab your attention with a different offer if it’s significantly different in price or delivery.

What’s the Verdict?

The public now has until September 9th to give their opinion on these proposals. If the EU approves them, it could finally put an end to this ongoing saga. But wait, there’s more trouble on the horizon for Amazon – reportedly facing a SEC investigation in the US and facing off against a Senate bill to help third-party sellers on platforms like Amazon. It looks like the battle is far from over!