Epic Games and Match Group are taking on Google with new antitrust claims

Epic Games and Match Group Expand Lawsuits Against Google

Epic Games and Match Group are looking to broaden their legal battles with Google by bringing new accusations against the tech giant. In a recent court filing in California, the two companies alleged that Google engaged in practices to prevent developers from creating competing Android app stores by offering financial incentives.

Project Hug and the Apps and Games Velocity Program were highlighted as examples of Google’s alleged anti-competitive behavior, with millions of dollars reportedly being spent to retain popular developers on the Play Store. This move, according to Epic, violates the Sherman Act, a key US antitrust law that prohibits actions suppressing market competition.

Google has responded by stating its opposition to the allegations, calling them inaccurate and emphasizing that their developer programs aim to provide benefits to creators without restricting their ability to explore other app store options. The tech giant contends that its actions promote fair competition among various platforms.

Despite ongoing legal disputes, temporary agreements have been reached to keep Epic Games and Match Group apps available on the Play Store while litigation continues. Google has also faced scrutiny over its store fees from regulatory bodies like the Department of Justice and multiple states.