Facebook and Instagram consider offering paid, ad-free plans in Europe to address EU privacy worries

Meta is considering adding a paid subscription option to Instagram and Facebook in Europe to comply with EU regulations that have impacted its data-collection methods. The move would be a departure from the company’s typical ad-supported model, with free versions of the platforms still available. Company insiders believe the paid ad-free option could help alleviate concerns from European regulators, despite potentially low usage.

Significant differences in consumer tech between the EU and US have emerged as regulations like GDPR are enforced. Meta recently faced hefty fines for data-related issues, indicating the company’s compliance with EU regulations. Columbia University law professor Anu Bradford noted that tech companies are adapting to digital regulations set by governments in the EU.